What is CRM? 

C-R-M stands for Customer Relationship Management.  At its simplest definition, a CRM system allows businesses to manage business relationships and the data and information associated with them.

With CRM, you can store customer and prospect contact information, accounts, leads, and sales opportunities in one central location, ideally in the cloud, so the information is accessible by many, in real time.

Just like ubiquitous social networking platforms such as Facebook and Twitter,  a CRM system is similarly built around people and relationships. And that’s exactly why it can be so valuable for Salespeople.

Now you may be wondering what use would a job seeker have with a CRM. Let’s compare Jobseekers and Salespeople. Both are hunters of opportunity. Both have something similar to sell – solutions and themselves. Both face similar objections and challenges. The difference? Salespeople are provided tools, training, and support; they’re equipped for the challenge. Jobseekers? Well not so much.

Successful salespeople build pipelines of opportunity, working qualified leads, either getting to “no” quickly or driving to “yes” methodically. OppSeekers, on the other hand, will nurture one maybe two leads at a time.

They hope for “yes” – but, instead of driving the process – the process tends to drive them. Just a spoonful of “no” can leave them discouraged and doubting, mainly because they hang their hopes on a single opportunity rather than placing confidence in a controlled process.

Here are 5 reasons a job seeker needs a CRM:

  1. CRM is a Safe Space to Store Information – CRM helps job seekers safely and centrally store their contacts, opportunities, activities and scheduled plans in one place and have access from anywhere with internet from any device with internet access.
  2. Plan and Time-Manage Like a Pro – CRM helps jobseekers optimize their daily schedules and prioritize tasks to make sure they don’t drop the ball on opportunities. Tasks such as thank you letters, phone calls or any other activities that help the OppSeeker land and stay “front of mind.” With CRM jobseekers can also store any research or interview preparation associated with their opportunities.
  3. Activity Tracking Dashboard – CRM provides jobseekers with an overview of their efforts. How many new opportunities did they discover, how many new contacts did they make, how many interviews were attended, in short, more activity leads to more results.
  4. Rifle Shot NOT Shotgun Blast – CRM helps jobseekers narrow their search focusing specifically on opportunities that best align with their skills and interest. The spray and pray resume blast is an act of desperation and will seldom land jobseekers in a desirable space.
  5. Know Your Role – Since all data is stored in CRM, it allows the jobseeker to house job descriptions, and associate the resume they used to apply for a position. 

Having a healthy pipeline of opportunity allows the job seeker to backfill lost opportunities right away, bolsters confidence that shows during the interview process and provides better leverage for negotiating a higher salary.


Jobseekers and CRM may not appear to be an obvious match, but the more time these two spend together- the stronger the bond between them becomes. If adopted and used correctly, CRM is going to boost the success of any jobseeker and will help jobseekers excel in 3 critical areas:

  1. Better search, sort, and qualification for prospective leads
  2. Follow up on opportunities systematically and on time.
  3. Prioritize follow up activities and proactively control the process rather than passively waiting for a callback.

If you’re a jobseeker interested in seeing first-hand how a CRM tool might improve your job search, click the “OPPSEEKER CRM REQUEST” on the home page and complete the form. You’ll be set up with a configured CRM to help you organize your search, NO CHARGE.

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